video killed the radio star

In all the hype surrounding the death of Michael Jackson, one thing that has resonated with me is the impact he had not just on music, but on music videos. It has been said that he was responsible for changing the humble music video from being a simple promotional tool into an art form. It's true. Think Thriller, think Bad...this is where the film making/story telling era of the videos started. I mean, Martin Scorsese directed Bad....did you know that? Would Michael Jackson be as big a "thing" if we didn't know about his killer dance moves. Maybe not. These days-these youtube days, if you wanna be noticed as an artist it seems that it's 60% about having a good sound and 40% about having an awesome video that gets people talking.

Enter Red Riders centre stage. You've Got A Lot of Nerve is the first single of their second album Drown in Colour, and whilst catchy and enjoyable it is a little repetitive. However, the accompanying video is pretty neat. The clip is filmed in stop motion, meaning that it took several weeks of early morning filming on a Surry Hills rooftop to create something quite beautiful.

The next single to drop off the album is Ordinary, and in contrast to its title I'm loving this one much more than the first. The film clip is the age old concept of lead singer Alex Grig strolling down the streets of Sydney...but nothing seems to be ordinary, gettit? The best bit of the video? Campos coffee cup of course!

Red Riders-Ordinary (zshare)